Food & Drink

Just one in four can name the area where the produce they eat is grown

Half of people surveyed admitted they enjoy their food more when they know where it has come from, that is according to new research, yet only one in four can name the area where the produce in their weekly shop is grown.

As the harvest season draws to a close, Yeo Valley Organic, has recreated some of the UK’s best loved landscapes to celebrate the food it produces.

Created by former Britain’s Got Talent contestant and Welsh-based artist Nathan Wyburn, alongside Yeo Valley Organic’s chef, Ali Pumfrey, each of the ‘paintings’ are made entirely from fresh organic produce to show the importance of great taste and food provenance.

The four scenic creations feature some of the UK’s most iconic landscapes including Avon Gorge with the iconic Clifton Suspension Bridge, Ribblehead Viaduct, Giant’s Causeway, and Stonehenge.

The artworks took 48 hours to meticulously craft using 67kgs of fresh organic produce, including Yeo Valley Organic soup, yogurt, and butter.

Food artist, Wyburn, said: “I like to bring people closer to the natural world through my work and relished the opportunity to accept this unique challenge.

“I used to visit Avon Gorge as a child and was always completely in awe of the amazing natural landscape, so it was a really fun process thinking about how I could bring that to life through local products.”

The iconic Avon Gorge and Clifton Suspension Bridge was crafted using a colourful kaleidoscope of produce, including strawberries, blueberries, and raspberries, which were complimented with beetroot and broccoli and added layers of texture from leeks and kale.

An atmospheric scene of the Ribblehead Viaduct was brought to life in a radiant organic tapestry using a base of Yeo Valley Organic’s Cream of Vegetable soup, layered with cabbage, spiralised courgette, sliced mint, and thyme.

The brand’s carrot, parsnip and thyme soup were also used to carve a striking sunset below the horizon at Giants Causeway, with the silhouette of Stonehenge constructed from towering blocks of mature cheddar cheese.

The commissioned landscapes come after research of 2,000 Brits found almost half (49%) of Brits prefer to select products grown in the UK over those flown in from overseas.

Yet, when it comes to their grocery shopping habits, Brits are in pursuit of much more than just the origins of their food (35%).

Another one of the iconic UK landscapes recreated in food is the Ribblehead Viaduct in Yorkshire

Over half (53%) prioritise delicious ingredients, while 47% seek out flavours of seasonal produce. Additionally, 41% said they savour food more when it is organic produce.

Pumfrey said: “Nature is beautiful, and we think the food you eat should be too. Delicious is at the heart of everything we do at Yeo Valley Organic, which is why we have so much love for our land and the beautiful, nutritious food it gives us.

“We hope the landscapes we’ve created inspire people to support homegrown organic farming, to help keep our landscapes natural and allow our produce to be the best it can be.”

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